Giorgio Armani Because It's You Eau De Parfum

Giorgio Armani Because It’s You Eau de Parfum was launched in 2017 as part of Emporio Armani’s romantic fragrance duo, paired with its masculine counterpart Stronger With You. Created by renowned perfumer Anne Flipo, this perfume is a tribute to modern love—bold, joyful, and magnetic. It’s a scent that captures the electricity of connection, the thrill of passion, and the strength of a relationship built on equality and intimacy. Elegant yet playful, sensual yet bright, Because It’s You is a celebration of a woman who is unapologetically herself—confident, radiant, and deeply in love.

The fragrance opens with a vivid burst of ripe raspberry, immediately enveloping the senses in a wave of juicy sweetness. This fruit note is luscious and flirtatious, conjuring the feeling of stolen kisses and spontaneous laughter. Neroli, with its soft white floral character, adds a touch of freshness and elegance, while lemon brings a zesty brightness that sparkles at the top. These opening notes are radiant and full of life, introducing the scent with a blend of sensuality and joy.

At the heart of the composition lies a sensual and romantic rose absolute, which gives the fragrance its emotional depth and femininity. The rose is velvety and rich—not overly powdery or old-fashioned, but youthful and passionate. It speaks of devotion and intimacy, giving the perfume its beating heart. This single flower is enveloped in warmth, blooming with emotion and resonating with a soft, irresistible pull.

As the fragrance dries down, it unveils a warm and lasting base composed of vanilla, musk, and amberwood. The vanilla is sweet and creamy, enveloping the wearer in comfort and desire. It’s not cloying but smooth, balanced by the clean sensuality of musk, which clings to the skin like a whispered secret. Amberwood lends a modern woody nuance that grounds the fragrance, providing structure and longevity while enhancing the overall softness.

Because It’s You is a fragrance that feels like love itself—dynamic, magnetic, and enduring. It transitions effortlessly from day to night, radiating warmth and sophistication whether worn on a casual afternoon or a romantic evening out. Feminine without being delicate, it captures the essence of a woman who knows her power and expresses it through love, connection, and authenticity.

Fragrance Notes
Top notes: Raspberry, Lemon, Neroli
Heart note: Rose Absolute
Base notes: Vanilla, Musk, Amberwood