Maison Francis Kurkdjian 724 Eau De Parfum

Launched in 2022, Maison Francis Kurkdjian 724 Eau De Parfum is a refined unisex fragrance inspired by the pulsating rhythm and polished elegance of a modern cityscape. Conceived by master perfumer Francis Kurkdjian, 724 is named for the idea of “24/7 living” — a scent designed to accompany you seamlessly through every hour of every day. It blends clean aldehydic freshness with soft white florals and musky warmth, making it an ultra-versatile fragrance for those who seek understated sophistication.

The opening of 724 features a sparkling accord of aldehydes and Italian bergamot, creating a crisp, luminous impression. The aldehydes bring a soapy, airy brightness reminiscent of fresh linens or cool morning air, while bergamot adds a touch of citrusy zest. Together, they create a sensation that is both invigorating and refined, like stepping into a sunlit, minimalist loft in the heart of the city.

The heart of the fragrance reveals a delicate floral bouquet built around Egyptian jasmine, sweet pea, and mock orange. These notes are elegant and gently expressive—jasmine brings creamy, narcotic depth; sweet pea adds a soft, slightly powdery sweetness; and mock orange offers a green, subtly citrusy floral nuance. This middle section feels effortlessly chic, airy, and graceful—like the calm center of a bustling urban environment.

As the fragrance dries down, a warm and musky base unfolds with a creamy sandalwood accord and soft white musk. The sandalwood provides smooth, woody richness, grounding the composition, while the musk offers a clean, skin-like softness that lingers gently. The result is a comforting yet urbane finish that radiates calm confidence and polished allure.

724 Eau De Parfum is known for its moderate sillage and excellent longevity. It’s especially suited to daytime wear and professional settings but transitions effortlessly into evening thanks to its musky depth. This fragrance is a modern essential—discreet yet memorable, fresh yet embracing—a perfect reflection of contemporary elegance.

Fragrance Notes
Top notes: Aldehydes, Italian Bergamot
Heart notes: Egyptian Jasmine, Sweet Pea, Mock Orange
Base notes: Sandalwood Accord, White Musk